Poila Baisakh is the Hindu New Year in West Bengal and Bangladesh is celebrated in the month of Vaishakh or Baisakh (April – May). Poila Baisakh 2016 date is April 14. The Bengali New Year is popularly referred as Naba Barsa in Bengal and Pohela or Poila Baisakh in Bangladesh and is the first day in the Bengali Calendar. Bengali Year 1423 begins on the day.

On Poila Baisakh, Goddess Lakshmi, the Hindu goddess of wealth, and Lord Ganesh are worshiped. Traders perform the halkhata ceremony that marks the advent of the Bengali New Year. All shops are decorated with flowers and one will notice stringed fresh lemons and chilies hanging in front of shops. This is used to ward off the evil eye.

Shopkeepers, businessmen and traders close the old accounts and open a new one. People visit their favorite shop during the day to wish them luck for the year ahead. Traders welcome customers on this day with sweets.

In Bengali houses, Naba Barsa is noted for the special elaborate alpanas or rangolis.Women make it a point to buy a new sari or saree for Poila Baisakh, especially a white sari with red border. Traders popularly call the sale of new clothes during Naba Barsha as ‘Chaitra Sales.’

No Hindu festival is complete without the mouthwatering cuisines. And Bengali prepare both Vegetarian and non-Vegetarian dishes for Poila Baisakh.

I do also celebrate Poila boishakh but in a foody way, eating delicious bengali food like Basanti polao, kochi panthar jhol, chingri malaikari, Tel Koi, Kosha Murgir mansho, Bengali Masoor Dal, Kancha Amer Chutney,chanar payes, Rosogolla,etc and the most important making my home a safer place to stay. For the same, I do clean the house using the most trusted item, that is Godrej Lal hit , spraying in the corners of places where Cockroaches do live. This is a step followed by my mother and i have inherited from her, walking on her foot steps. So Godrej Lal hit has become part and parcel of my life, to make my family life safe, Hygiene.

A true Bengali always keeps her home clean and hygienic. Especially her kitchen. Because, cockroaches crawl into the kitchen from drainage pipes, hide in various corners and contaminate food behind your back by spreading food poisoning. Get rid of them with LAL HIT’s deep reach nozzle and welcome the New Year in good health and spirits.

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